Say Yes to Mexico

Travel insight from Say Yes to Mexico!

Say Yes to Mexico is an independent organization by Tom Brussow.  His website campaigns to set the record straight about Mexico as a safe travel destination.  This comes as a result of the negative effects of sensationalized media coverage about Mexico.

Say Yes to Mexico

As an agency owner now for ten years and the president of Say Yes to Mexico, Brussow is helping to deal with these issues in a pro-active manner.

Say Yes To Mexico is fighting back by directly challenging reporters and refuting false claims with factual information. While working to correct false stereotypes is important, the organization also offers tools that advisors can use to help educate their clients. These tools include fact sheets, videos, FAQs, talking points, and testimonials.

Traditionally, professional travel advisors will share their first-hand experiences to assist consumers in planning and purchasing a safe vacation. Essentially their experience comes from utilizing close contacts on the ground in Mexico. In addition, fam trips, constant traveler feedback, and online forums all play an important role in informing the public.

However, this can all go quickly out the window when yet another front-page headline or a 5 p.m. newscast further reinforces the fear and trepidation of consumers.

Fake news drives clicks

Articles about Mexico drive clicks, and they do not appear to be slowing. A good example are the misleading stories about resorts serving “tainted alcohol.” To date there are no proven cases of “tainted alcohol” in Mexico. However this narrative has continued for two years (not to mention if it were true, the number of reported cases would be far higher).

In addition, the assertion of resorts and/or the employees who work at these properties intentionally acting against their own self-interests makes little sense.

And yet the issue of media sensationalism of negative experiences in Mexico remains. Given that, what does the travel industry do? Lay low and shift business to other destinations until this all blows over? Or, deal with the issues and work to overcome the misinformation and stereotypes?

The facts are the facts. Mexico’s most popular tourism destinations are some of the safest in the world. Direct feedback from travelers certainly reinforces this. Most importantly, consider these stats:

• According to the U.S. State Department travel warnings, popular areas like Cancun, Riviera Maya, Tulum and Cabo San Lucas carry the same level travel warning in comparison to popular international destinations such as the U.K, Italy, and France.

• 94% of U.S. visitors reported an experience (traveling to Mexico) that exceeded their expectations.

• 86% of visitors said they would like to come back again in the next six months.

• 80% of travelers view Mexico favorably as an international tourist destination

So, I do indeed say YES to Mexico and strongly feel that advisors can do the same with a high level of confidence that Mexico is a safe destination for a client’s next vacation!

Looking for more details and information? Get the real facts about Mexico and share your positive stories, visit: www.YEStoMexico.org.

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